What should be recommended if Market Research was not conducted before a sole-source justification?

Recommending to inform the Program Manager of the necessity of Market Research is essential in ensuring that the decision-making process is transparent and based on adequate information. Market research is a critical step in the procurement process, particularly when a sole-source justification is considered. This process helps determine whether the proposed vendor is indeed the only viable option for fulfilling the requirements and can identify potential market alternatives that could lead to better terms, pricing, or performance.

By bringing this need to the Program Manager’s attention, you facilitate a review of the justification for the sole-source procurement and potentially allow the project to pivot if new information surfaces. This approach underscores the importance of following appropriate procurement procedures to ensure compliance with regulations and best practices, ultimately aiding in the effective use of public funds.

In contrast, proceeding with the contract as planned would overlook the required due diligence necessary for a sole-source justification, which can lead to procurement issues down the line. Initiating a dispute with the mission partner may escalate tensions over a procedural issue that could otherwise be resolved collaboratively. Similarly, waiting for more information without taking action to address the lack of market research could delay the procurement process and hinder the project’s progress. Each of these alternatives does not address the fundamental need for market research, making the recommendation